
Michelle Latocha is a passionate entrepreneur, community builder, and women’s empowerment advocate who has spent over 25 years in the health and wellness space. Through The Michelle Vibe and Be Active Live Better, she helps women build strength, confidence, energy, and self-belief through health, fitness, mindset, and personal growth. Her mission is rooted in helping women feel powerful in their bodies, confident in who they are, and inspired to show up fully in their lives.
Michelle also co-founded Visibility Boosters with her husband and business partner, Peter. As a local digital marketing agency, Visibility Boosters helps Niagara businesses grow through increased visibility, marketing, and community connection. She is one of the co-founders of EmpowHER Niagara, creating spaces for women to connect, collaborate, fundraise, and rise together. A proud wife and mom of three, Michelle brings heart, humour, and contagious energy to everything she does – and with a lifelong love of dancing, this opportunity is a beautiful chance to step outside her comfort zone while helping others and supporting an incredible cause.


